About

Lead UX Designer with 10+ years of experience creating scalable design systems. Proven trackrecord of driving user engagement, improving conversion rates, and collaborating with cross-functional teams to deliver successful product launches for Fortune 500 companies. Expertise in design systems, mobile app design, web applications, and enterprise software solutions.

Experience

July 2021 - Present

Lead Designer | 7-Eleven, Irving, TX

  • Lead UX/UI design efforts for mobile application serving 50+ million users, resulting in 25% increase in user engagement
  • Led an international product team comprised of designers and developers across US and India offices, implementing process to improve asynchronous collaboration.
  • Developed and maintained comprehensive Slurpee Design System used across 15+ B2C and B2B applications
  • Designed Raise the Roost kiosk experience increasing in store orders by 49%
  • Implemented design process improvements that reduced design-to-development handoff time by 40%
  • Conducted design workshops and training sessions for cross-functional teams of 20+stakeholders
  • Collaborated with product managers, engineers, and marketing teams to launch 12+ major product features

Feb 2020 - July 2021

UX Designer | JCPenney, Plano, TX

  • Created scalable design system in Figma that increased team design productivity by 60%
  • Designed omnichannel customer experiences across web, mobile, and in-store touchpoints
  • Redesigned product buying guides, improving SEO performance and increasing conversion rates
  • Conducted user research studies including usability testing, interviews, and surveys with 50+ participants
  • Supported business objectives through data-driven design decisions and A/B testing

Jan 2019 - June 2019

Lead Designer | Tantrum Street, Dallas, TX

  • Designed end-to-end user experiences for financial underwriting software on desktop and mobile platforms
  • Led team of 3 designers and established design processes and quality standards
  • Collaborated with stakeholders to define product requirements and strategic design direction

May 2018 - Dec 2018

UX Designer | Tantrum Street, Dallas, TX

  • Built comprehensive component library with detailed documentation including behavior specifications
  • Created design patterns and UI components used across multiple product lines
  • Mentored junior designers and presented design concepts to clients and stakeholders

May 2013 - Present

Freelance Designer

  • Provided design services for 20+ startup companies across technology, healthcare, and finance sectors
  • Contributed to Upside’s successful $2M funding round through user experience design and product strategy featured in TechCrunch
  • Designed drone piloting interface for Nature Eye, featured in Fox Business
  • Delivered brand identity, web design, and mobile app solutions for diverse client portfolio

Skills

Figma, Sketch, Adobe Creative Suite, Interaction Design, Prototyping, Wireframing, Information Architecture, iOS/Android Design Guidelines, Responsive Web Design, Accessibility Standards (WCAG), Design Thinking, User-Centered Design, Design Sprints, A/B Testing, Usability Testing

Education

University of Texas at Dallas Dallas, TX

Bachelor of Arts in Arts and Technology

Key Achievements

  • Led design for mobile features with 50+ million active users
  • Secured $2M+ in funding for startup clients through strategic design work
  • Increased team productivity by 60% through design system implementation
  • Improved user engagement by 25% through user experience optimization
  • Featured design work in major business publications (Fox Business, TechCrunch)